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Sneakers - Low Top Sneaker Spooky Eye Black Multi/Ice Purple - black - Sneakers for ladies Coach XU8Fz
Sneakers - Low Top Sneaker Spooky Eye Black Multi/Ice Purple - black - Sneakers for ladies Coach
NEOMA Business School

MailChimp is amazing because it lets you customize your signup process to match the style of your business, so logo, colours and fonts, all without touching any code.

Now, if you want to direct people to a signup page that MailChimp hosts for you for free, this is it. Except right now it’s ugly and grey.

So let’s give it some style by clicking on Design it. From here you can change the background, fonts, colours and form elements to match your own website. Do that until you’re pleased with how it looks.

Now, if you want to change any of the writing on the page, like “Subscribe to list” click on Translate it, and update the default text (not many people know to do this, so congrats on that!). Here’s what my own extremely crappy list signup page looks like.

Now if you want to send new subscribers a final subscription welcome message or even a (like a PDF download), click on the dropdown under Forms and response emails and select Final welcome email and make sure Send final welcome email is checked (FYI: in Chimp Essentials I show you how to create different onboarding emails based on content upgrades and specific product purchases). From here you can add some custom content by editing the area called Your subscription to our list has been confirmed.

If you want to add a download, like a PDF or audio file, to the final welcome email, then click the content box (outlined in red dashes) to edit the content, then highlight the words you want to link to (in the case above, it was “bonus PDF”) then click the link icon, which looks like a chain. Change the Link to dropdown from Web address to File and you’ll be taken to MailChimp’s uploader. Drag whatever file you want to link to onto the screen and boom, it’ll put in the URL to the file into the link box for you and you’re done.

Now the necessities of your mailing list are setup: you’ve set the options up, you’ve styled the form to match your brand and maybe you’ve even added in a little bonus for subscribers. Go you!

A good thing about MailChimp is that there are so many ways to put a signup form onto your website. Let’s cover a few of the main and best ways to do it, although with WordPress the sky is the limit since there are infinite plugins.

Let’s look the best ways to get people to signup for your list:

Landing pages : this new MailChimp feature makes it easy to create a stunning page that you can link to from your social profiles, guest posts or even from your website. To create one, go to Campaigns, then Create a campaign, then Create a landing page. Once you give it a name, you’ll be able to style it and update any text you’d like. By adding a short blurb, and maybe a great background image (get one from Unsplash), you’ll be good to go to share the URL anywhere:

Landing pages

Once you’ve happy with the design, you can give it a Page title and hit publish. From here, just copy the URL you’re given anywhere you want to share your list:

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by Jim Camp

Think of a situation where you had bulletproof facts, reason, and logic on your side, and believed there was absolutely no way the other person could say no to your perfectly constructed argument and proposal. To do so would be impossible, you figured, because there was no other logical solution or answer. And then the other person dug in his heels and refused to budge. He wasn’t swayed by your logic. Were you flabbergasted? This is similar to what many negotiators do when they sit down at the table to hammer out a deal. They come armed with facts, and they attempt to use logic to sway the other party. They figure that by piling on the data and using reason to explain their side of the situation, they can construct a solution that is simply irrefutable—and get the other party to say yes. They’re doomed to fail, however, because decision-making isn’t logical, it’s emotional, according to the latest findings in neuroscience. A few years ago, neuroscientist Antonio Damasio made a groundbreaking discovery. He studied people with damage in the part of the brain where emotions are generated. He found that they seemed normal, except that they were not able to feel emotions. But they all had something peculiar in common: they couldn’t make decisions. They could describe what they should be doing in logical terms, yet they found it very difficult to make even simple decisions, such as what to eat. Many decisions have pros and cons on both sides—shall I have the chicken or the turkey? With no rational way to decide, these test subjects were unable to arrive at a decision. So at the point of decision, emotions are very important for choosing. In fact even with what we believe are logical decisions, the very point of choice is arguably always based on emotion. This finding has enormous implications for negotiation professionals. People who believe they can build a case for their side using reason are doomed to be poor negotiators, because they don’t understand the real factors that are driving the other party to come to a decision. Those who base their negotiation strategy on logic end up relying on assumptions, guesses, and opinions. If my side of the argument is logical, they figure, then the other side can’t argue with it and is bound to come around to my way of thinking. The problem is, you can’t assume that the other party will see things your way. What the negotiator can and must do, however, is create a vision for the other side to bring about discovery and decision on their part. In the end, your opponent will make the decision because he wants to . Getting him to want to , using the step-by-step methodology that is part of the Camp System , is the job of the negotiator—not trying to convince him with reason. You don’t tell your opponent what to think or what’s best. You help them discover for themselves what feels right and best and most advantageous to them. Their ultimate decision is based on self-interest. That’s emotional. I want this. This is good for me and my side. There’s a detailed and systematic way to go about building vision the right way. But in general, if you can get the other party to reveal their problems, pain, and unmet objectives, then you can build a vision for them of their problem, with you and your proposal as the solution. They won’t make their decision because it is logical. They’ll make their decision because you have helped them feel that it’s to their advantage to do so.

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Jim Camp

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